The price ranges in 2026
For a business app published on both stores, the ranges practised by small and mid-size companies in Brazil in 2026 are: an MVP with sign-up, listing and contact, BRL 30k to 60k; an app with its own back end, push notifications and payments, BRL 60k to 120k; an app with ERP, e-invoicing, real-time geolocation or chat integrations, above BRL 150k. Large consultancies charge multiples of that, usually as a monthly squad.
These numbers come from real JBKR proposals and from quotes clients shared while comparing vendors. They are not a price list: they are the order of magnitude so you can tell whether a proposal is off the curve, up or down.
What drives the price up
Five factors explain most of the variation. First, the back end: an app rarely lives alone; it needs an API, a database and authentication, and that usually costs as much as the screens. Second, integrations: payments (Mercado Pago, Pix), ERP, e-invoicing and legacy systems without an API multiply testing effort. Third, native versus cross-platform: two codebases (Kotlin and Swift) cost almost twice as much as one (Ionic, React Native or Flutter). Fourth, design: screens drawn from scratch versus ready components. Fifth, the number of decision-makers on the client side; every approval round has a cost.
What barely changes the price: the choice between Ionic, React Native and Flutter (all three handle business apps), the logo and button colours, and the app name.
Recurring costs nobody puts in the proposal
After launch, the app costs money every month. Apple developer account (USD 99/year) and Google Play (one-off USD 25 fee). API and database hosting: BRL 100 to 2,000/month depending on traffic. Push, email and map services: free up to a certain volume, then billed by usage. And support: operating systems and stores change rules every year, and an unmaintained app stops being accepted by the stores within 12 to 24 months.
At JBKR, support is covered by the monthly plans (Care from BRL 1,125/month with 5 hours and Expert from BRL 2,050/month with 10 hours, 24/7) with a published SLA. We recommend setting aside 15% to 25% of the development cost per year for maintenance and evolution.
How JBKR quotes an app
Every project starts with a free 30-minute assessment and, if it makes sense, a one-to-two-week Discovery that closes scope, success metrics and an estimate. The proposal is a fixed-scope project with a written price and deadline, not an open hourly rate. Small scope first: a two-to-four-week proof of concept on real data before any large commitment.
An example with public numbers: JBKR prices the On-Demand plan from BRL 250/hour. An MVP of 160 to 240 hours, the typical size of a sign-up, listing, contact and simple back-end app, lands exactly in the BRL 40k to 60k range mentioned above. The maths works because there are no intermediaries: the person who estimates is the person who codes.
Three questions before requesting a quote
Does the app really need to be in the stores, or would a PWA (installable web app) do for internal use? Is there already a system in the company the app must talk to, and does it have an API? Who will maintain the app after launch? The answers change the price more than any negotiation.
If you want an estimate for your case, send a three-paragraph description via WhatsApp (what the app does, for whom and what it must integrate with) and we will reply the same business day with an honest range.
